"The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." — Marcel Proust
I’ve always had an insatiable curiosity about the world. It began with a pen, paper, and disposable cameras—tools that led to a career as a travel writer and photographer that’s spanned 15 years. Eventually, the outward journey sparked an inward one, leading me across the globe and through generations of family history to confront the stories I was carrying.
That path led me to deeper study: A Master of Science in Positive Psychology and training in Depth Psychology with a Jungian coaching certification. Whether you’re here to learn more about my work, inquire about coaching, or want to work together, I’m glad you've found your way here.
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From global journeys to an inner journey
I’ve spent most of my career uncovering the through lines and stories of places around the world. I did so, however, at the cost of my own story. I traveled in search of the type of meaning, worth, and life that ultimately I could only find within myself. So several years ago I set out on a different kind of journey—an inward journey—across my family’s history, generations of trauma, and a chaotic childhood. It turned into a complete excavation of my life, and there’s no journey that’s been more important.
It eventually led me back to school, which I’d long written off, to pursue a Master of Science in Positive Psychology. It, along with training in Vanessa Bennett’s depth psychology academy, inspired me to help others break free from old patterns, create new connections, and rewrite their own stories. It comes to life in workshops, group facilitation, essays and evidence-backed features for publications, 1-1 coaching, and Fellas Night In, which is a community for men that I started in Seattle. Let’s chat to work together.
Get to Know My High-impact Brand work
I’ve spent 10 years growing brands' reach, creating content that converts visitors and followers into subscribers and customers. Simply put, content, and in particular, good, strategic content is imperative to the success of businesses.
CAPABILITIES
Writing
Copyediting
Photography
Content Strategy (Website, blog, social media, newsletter and everything in between)
Brand Management
Squarespace Web Design
THE RESULTS
6- and 7-figure revenue generated from content strategies and marketing campaigns.
1st page Google placement for small businesses and hospitality brands..
Industry-leading social media click-through rates (CTR), open rates, and ROI on ad spend.
Awards: “Best Overall Use of Social Media” by Travel + Leisure, OMMA Awards nominations for marketing campaigns, and multiple awards for content strategy and design by Travel Weekly.
Case Studies
Expedia
#Expediachat Campaign
I started #Expediachat several years ago in partnership with Expedia as a brand awareness campaign on Twitter. At its peak, the weekly event on Twitter garnered several hundred participants, while reaching several million Twitter followers, and with impressions between 30-60 million people. Additionally, Expedia was awarded “Best Overall Use of Social Media” all three years that I consulted with them on social media strategy.
Vail Resorts
Ambassador Program and Microsite
I was hired by Vail Resorts' North Lake Tahoe ski resort, Northstar California, to design a first-of-its-kind microsite, blog and ambassador program, called Tahoe Ascent. Launching at the beginning of the 2017/2018 ski season, the site averaged 65k page views through the winter season, and produced more than $200k in revenue. Tahoe Ascent was awarded GOLD by Travel Weekly for the top overall blog in the travel industry for 2017. View the entire case study here.


