Storytelling that inspires, content that converts

ABOUT YOU: You’re a small business, start-up, publication, or brand looking for a content upgrade, writer, or photographer. Or, perhaps you simply love storytelling, have an appreciation for photography, or want a good Old Fashioned recipe.

ABOUT ME: Portland, Oregon photographer and writer, multi-award-winning content strategist and brand director, travel planner with mad itinerary-making skills, pro campsite reserver, and craft cocktail (and s'mores) maker.

Want to know a little more about me, my work, and what instrument I played as a kid? Get the 4-1-1 here.

Follow me on Instagram

The last time I was at @multnomahfalls, I had just gotten my learner’s permit, Bill Clinton was the president and one of the most memorable things was the fact that my dad and I went to a PNW restaurant chain, Shari’s, three times in one

👋 IG fam! This past month I’ve been diving into webinars, books, and documentaries about the food and drink history of the African diaspora, and I have learned and unlearned so much, and have a lot more to learn. A little taste of it 👇

Somet

Oh how a reset was just the thing I needed to end 2021 and begin 2022, even if quarantining, strep throat, and maybe even the flu was thrown in there to force some of the slowdown. If everyone else sprinted into 2022 or hit the ground running on Janu

It’s my first winter in Oregon, and needless to say I’m getting my money’s worth in the snow department. AND, what I believe is one of my first white Christmases. I’ll take it.
#traveloregon #mthoodterritory

Cue music…🎶 Happy holidays…The week of Christmas called for a holiday drink history iteration. Last year, @civilmatador had me on his podcast, Creating Christmas, in which we extolled the virtues of eggnog. Look it up wherever you list

📍Mt Hood as seen from @timberlinelodge (On Cascades, Grand Ronde, Siletz land, “Wy’east” is what many claim as one of the first names given to it).

Mt Hood in many ways has felt like my North Star since moving to Oregon. I’l

9 months in Portland. These are a few of my favorite discoveries aka shower thoughts…It really is that gloomy, but probably not as down-poury raining. For such a creative, artsy town that even has an art tax, art museums are few and far betwee

1 year ago IG started becoming a space for me to explore some of the world’s iconic drinks, and the history, stories and places that birthed them. I’ve done 17. But often the case at the end of the year, I’ve been reflective. And it

Last week I returned back to California, and more specifically Southern California, for what was really the first proper time returning since closing out my life there. This was one of about 5 photos I took on my phone.

I remember years ago thinkin

📍Warm Springs/Tenino land.
That’s a wrap on my first full PNW summer. This, at Smith Rock State Park (@smithrockpark), was one of my favorite discoveries and scenes of this summer. Smith Rock State Park is one of the 7 Wonders of Oregon. Among

Negroni Week y’all! Started in 2013 by @imbibe, Negroni Week started with just over 100 bars across North America to raise money for different charities. According to Imbibe, 120 participating venues has now grown to more than 12,000 venues and

“Well you could do worse,” my mom would often tell me when I was growing up. That sums up this, and my first few months in Oregon. “Unexpected” has been among the words I’ve most frequently used to describe my time here.

Let’s Work Together!

I’ve spent 10 years growing brands' reach, creating content that converts visitors and followers into subscribers and customers. Simply put, content, and in particular, good, strategic content is imperative to the success of businesses.

CAPABILITIES

Writing
Copyediting
Photography
Content Strategy (Website, blog, social media, newsletter and everything in between)
Brand Management
Squarespace Web Design

THE RESULTS

6- and 7-figure revenue generated from content strategies and marketing campaigns.
1st page Google placement for small businesses and hospitality brands..
Industry-leading social media click-through rates (CTR), open rates, and ROI on ad spend.
Awards: “Best Overall Use of Social Media” by Travel + Leisure, OMMA Awards nominations for marketing campaigns, and multiple awards for content strategy and design by Travel Weekly.

Case Studies

Expedia

#Expediachat Campaign

I started #Expediachat several years ago in partnership with Expedia as a brand awareness campaign on Twitter. At its peak, the weekly event on Twitter garnered several hundred participants, while reaching several million Twitter followers, and with impressions between 30-60 million people. Additionally, Expedia was awarded “Best Overall Use of Social Media” all three years that I consulted with them on social media strategy.

Vail Resorts

Ambassador Program and Microsite

I was hired by Vail Resorts' North Lake Tahoe ski resort, Northstar California, to design a first-of-its-kind microsite, blog and ambassador program, called Tahoe Ascent. Launching at the beginning of the 2017/2018 ski season, the site averaged 65k page views through the winter season, and produced more than $200k in revenue. Tahoe Ascent was awarded GOLD by Travel Weekly for the top overall blog in the travel industry for 2017. View the entire case study here.

Portfolio

View Full Portfolio

Contact Me

Want to work together, send whiskey, tell me the best IPA in your city or debate about the best classic cocktail of all time? Fill out the form here and send me an email. As a Portland photographer and marketer, I provide a wide range of services for businesses. You can also just email me directly, at spencer@spencerspellman.com. If you’re a brand, agency or small biz wanting to work together, give me a little idea about your budget, timeline and other pertinent details. I try to reply to emails within a couple business days.

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